case study Essay -- essays research papers

Overview   Ã‚  Ã‚  Ã‚  Ã‚  A student on the dean’s list every semester, Carrie came into treatment because she felt she was simply not herself anymore. She used to remember times when she was happy. Recently, her boyfriend had just broken up with her. She was dating him for approximately ten months. The breakup came out of no where and she was not expecting it. At one point they had talked about taking a break, but it was brief and they both decided against it. However, she did mention that he was the reason she was here. He felt it was time for her to take control of her life again and be the person she was when she started seeing him. She admitted she knew she wasn’t the same either and when he said that she promised him to seek treatment.   Ã‚  Ã‚  Ã‚  Ã‚  Further on in the session, Carrie explained she had been raped that summer. She knew her attacker and had dated him. She was with her last boyfriend at the time, and she felt that he had helped her through it completely. However, she would no longer engage in large social groups in fear another attack would happen. She could not associate herself with anyone that was a mutual friend of his. Not only was this a hindrance, but also everytime that her boyfriend would try to kiss her, she simply did not feel the love and affection she used to feel before the rape, it was almost as if her body was â€Å"numb to the feeling of love.† She was scared this pattern would continue throughout her other relationships. She believed this was the case because it brought back memories of her trauma. The last thing she mentioned about this trauma was the fact that at least once a night she would wake up in panic that she was once again being raped. She figured this led to th e eventual break up even though he denied that it had a part in it. The main reason she felt this was due to the fact that she felt that if she had not been at that house at the time of the rape, the rape would have never happened. She said if she had not been drinking it never would have happened. Lastly she contributed the rape to the fact she was not as strong as she could be. In all actuality, she blamed herself for the rape. As a new student at her school, Carrie had not felt she had any close friends to talk to about her break up. She felt she was just another number in all of her classes. As an avid track athlete in high sc... .... Because she does not know the first step in coping, we would go through each of the coping steps in order for her to recover from her trauma. Because she does not have a strong support system at school, I will encourage her to eventually tell her parents about the assault so in the future they will be able to help her deal with the stress of the trauma. Because she knew the person who attacked her, I may encourage Carrie to confront him about the situation. Carrie may not only have more confidence in herself after telling him that he cannot hurt her anymore and may be able to handle the situation better if she believes she is in control of her emotions and thoughts about her attacker. Though this may also distress her more, I will see how the initial treatment progresses to see if this is the right step to take in her recovery. Finally, I will attempt to help her deal with the avoidance of the situations. If another man comes into the picture, I want her to feel comfortable around him and she needs to know that she can be physical with a significant other without thinking about the trauma. This however can only be done if another man comes into the picture during her therapy.

Product Life Cycle Essay

What is Marketing ? Marketing is building profitable customer relationships. The aim of marketing is to create value for customers and to capture value in return. The management process through which goods and services move from concept to the customer. Marketing is the way companies interact with consumers to create relationships that are beneficial to both parties. Businesses use marketing to identify their audience before advertising to them. Today, this is most visible through social media interactions and contests. Definition of Marketing : Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging value with others. It includes the coordination of four elements called the 4 P’s of marketing i.e. product , price, place and promotional activities. Product Life Cycle : Product Life cycle is the process through which products pass through several stages of development in its life from introduction to decline. It describes the stages a product goes through from when it was first thought of until it finally is removed from the market. Not all products reach this final stage. Some continue to grow and others rise and fall. Stages of product life cycle include : 1) Development 2) Introduction 3) Growth 4) Maturity 5) Saturation 6) Decline P.T.O. *Stages of Product Life Cycle* Stage 1 – Development This stage is when the product is in development. Right from when the idea is born until the product is released onto the market. This stage is crucial in getting everything right before the launch and can last years, depending on the product. Eg: Bisleri Packaged Drinking Water Stage 2 – Introduction The day has arrived and the product is launched onto the market. The main characteristic of this stage is that figures are small and only grow slightly as the product becomes known and the public decides whether it is actually needed or indeed whether it is any good. Stage 3 – Growth Here is where much of the money is made back on the product. The prior two stages have been expensive with development and marketing but now people begin to buy and the sales forecasts outweigh the costs. Some marketing is required as rivals may try to get in on the action in this stage when they see how big the product has become. Stage 4 – Maturity Stage four is when a product has become popular and is widely accepted by the public despite competition and age. Less marketing is required, if any at all and the company focuses on keeping its users whilst looking for new opportunities to be their next big product. Stage 5 – Saturation A stage in a product’s life cycle in which everyone who might want the product already has it. If a company is in this stage, then it could indicate that the company is not innovative, or that competitors have been able to provide superior product offerings. Stage 6 – Decline As time goes on, a product will eventually become outdated and unneeded by the public. This is particularly true in the IT sector but also with most other products. Newer versions come out or cheaper alternatives are just as good.

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