Mercantilism and Its Effect on Colonial America

In general, mercantilism is the belief in the idea that a nations wealth can be increased by the control of trade: expanding exports and limiting imports. In the context of the European colonization of North America, mercantilism refers to the idea that colonies existed for the benefit of the Mother Country. In other words, the British saw the American colonists as tenants who paid rent by providing materials for Britain to use. According to the beliefs at the time, the wealth of the world was fixed. To increase a countrys wealth, leaders needed to either explore and expand or conquer wealth through conquest. Colonizing America meant that Britain greatly increased its base of wealth. To keep the profits, Britain tried to keep a greater number of exports than imports. The most important thing for Britain to do, under the theory of mercantilism, was keep its money and not trade with other countries to get necessary items. The colonists role was to provide many of these items to the British.   However, mercantilism was not the only idea of how nations built wealth at the time of the American colonies search for independence, and most acutely as they sought solid and equitable economic foundations for the new American state. Adam Smith and The Wealth of Nations The idea of a fixed amount of wealth existing in the world was the target of Scottish philosopher Adam Smith (1723–1790), in his 1776 treatise, The  Wealth of Nations. Smith argued that the wealth of a nation is not determined by how much money it holds, and he argued that the use of tariffs to halt international trade resulted in less—not more—wealth. Instead, if governments allowed individuals to act in their own self interest, producing and purchasing goods as they wished, the resulting open markets and competition would lead to more wealth for all. As he said,   Every individual†¦ neither intends to promote the public interest, nor knows how much he is promoting it†¦ he intends only his own security; and by directing that industry in such a manner as its produce may be of the greatest value, he intends only his own gain, and he is in this, as in many other cases, led by an invisible hand to promote an end which was no part of his intention. Smith argued that the main roles of government were to provide for common defense, punish criminal acts, protect civil rights, and provide for universal education. This along with a solid currency and free markets would mean that individuals acting in their own interest would make profits, thereby enriching the nation as a whole.   Smith and the Founding Fathers Smiths work had a profound effect on the American founding fathers and the nascent nations economic system. Instead of founding America on the idea of mercantilism and creating a culture of high tariffs to protect local interests, many key leaders including James Madison (1751–1836) and Alexander Hamilton (1755–1804) espoused the ideas of free trade and limited government intervention. In fact, in Hamiltons Report on Manufacturers, he espoused a number of theories first stated by Smith. These included the importance of the need to cultivate the extensive land that is in America to create a wealth of capital through labor; distrust of inherited titles and nobility; and the need for a military to protect the land against foreign intrusions.   Sources and Further Reading Hamilton, Alexander. Report on the Subject of Manufactures. Original Reports of the Secretary of the Treasury RG 233. Washington DC: National Archives, 1791. Smith, Roy C. Adam Smith and the Origins of American Enterprise: How the Founding Fathers Turned to a Great Economists Writings and Created the American Economy. New York: St. Martins Press, 2002.Jonsson, Fredrik Albritton. Rival Ecologies of Global Commerce: Adam Smith and the Natural Historians. The American Historical Review 115.5 (2010): 1342–63. Print.

Rebellion as It Really Is - 1105 Words

â€Å"Rebellion cannot exist without the feeling that somewhere, in some way, you are justified† (Albert Camus). â€Å"Governments are instituted among men, deriving their just powers from the consent of the governed†. (Declaration of Independence) Therefore, should people who feel oppressed retaliate against their government? Governments are to have certain checks and balances to ensure that one government or power does not become prodigiously in control, that one government does not establish dominance and control over its people. If they succeed in dominance, it is our duty to abolish their predominance. â€Å"Dominance. Control. These things the unjust seek most of all. And so it is the duty of the just to defy dominance and to challenge control.† (Robert Fanney) Government rebellion is not only one of our rights; it is our duty as citizens of the United States to counter-act our government when it is no longer serving for the good of our people and the natio n as a whole. Our founding fathers had an idea of how they wanted to lay the foundation of the United States. Each individual is endowed at birth with unalienable rights given by his/her creator. â€Å"We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights†¦Ã¢â‚¬  (Declaration of Independence) Nobody is permitted to take these unalienable rights from us. No government can acquire an individual’s God given rights. No government can demolish our God givenShow MoreRelatedThe Battle Of The Colonists By Nathaniel Bacon891 Words   |  4 PagesBerkeley, following the slaughter of several hundred colonists by the Native Americans. Their leader, Nathaniel Bacon, claimed that he was fighting for the colonists best interests because it was his duty to protect them. Following Bacon s lead, the rebellion began attacking all Native Americans, both hostile and peaceful. Was Bacon a hero for attempting to pro tect the colonists, and putting a stop to the attacks from the Native Americans? Or a traitor for attacking innocent people, and trying to takeRead MoreGeorge Orwell s Beasts Of England 1116 Words   |  5 Pagesprize winning boar who had strong belief of a rebellion caused by the animals of the once named, Manor Farm. Observe- To this old boar, Man is the problem in their situation. He seems to have come up with the idea that Man can only do bad, and animals can only do good. Thus, the gathering in the barn about a rebellion happening. All of the animals, or â€Å"comrades,† on the farm take his words seriously. However, they were unaware the serious matter of rebellion would occur soon rather than later. Contextualize-Read MoreEssay on Rebellion for Change1259 Words   |  6 PagesIn life there are many situations where rebellion is required for change and improvement. Some are simple, like growing up and learning not to do certain things and others are more complex like when a group of people stand up for what they believe, for example, women’s rights and black’s rights. I believe that rebellion is healthy for any growing society. There are many things that we do not agree with, whether it is the law or our parent’s instructions. By rebelling we can change our society and/orRead MoreA Well Regulated Militia: The Founding Fathers and the Origins of Gun Control in America1153 Words   |  5 PagesThe second issue in this paper is about rebellions throughout American history. There were several rebellions, but Shays’ Rebellion, the Whiskey Rebellion, and Fries’s Rebellion were an important part of the militia debate. â€Å"Shays’s Rebellion was the largest violent uprising in the new nation’s history, would become the first test of the radical potential of the militia and the right to bear arms in post-Revolutionary America†(Cornell, 31). Shays’s Rebellion revealed a tension in American constitutionalRead MoreWhy Are People Concerned With Danger?1300 Words   |  6 Pageshappens to oneself as a result of their rebellion is ultimately only part of a bigger picture. Two possible conditions that lead people to embrace such a state of mind are proletariat oppression and rationality. Workers, oppressed by a capitalist system that uses their labor for hardly anything in return, revolt to overturn or reform that system and achieve more power for themselves as a class. In terms of rationality, people decide to join in a rebellion if there is a high probability of successRead MoreSlavery During The Middle Of The Nineteenth Century Essay1586 Words   |  7 Pagesaround fourteen feet in width. The slaves spe nt most of their time outside due to the poor living quarters. In later year though, they were forced to improve the slave living conditions to calm down the abolitionist’s rage. One big reason of the rebellion was the background of the slave. A lot of the slaves in the Charleston area were from the kingdom of Kongo. These men would have had some militia training due the civil wars that would occur in their kingdom. Also the slaves were Catholic, and inRead MoreApush Chapter 5 Guided Reading Essay1209 Words   |  5 Pagesrace – a race of so many other races combined to make one. The Structure of Colonial Society Know: Social Mobility 3. Assess the degree of social mobility in the colonies. 17th century – high degree of social mobility. No classes, no one really had the â€Å"upper hand†. Colonial Americans were able to go from â€Å"rags to riches† with somewhat of an ease. 18th century – lots of social classes/stratification, hardly any social mobility. There was a top of the â€Å"social ladder† and there was a bottomRead MoreSummary Of The Hunger Games Essay1373 Words   |  6 PagesHunger Games â€Å"â€Å"No, you can’t kill yourself, â€Å"I say. I’m on my knees, desperately plastering the bandage back onto his wound. â€Å"Katniss, â€Å"he says. â€Å"It’s what I want. â€Å"You’re not leaving me here alone, â€Å"I say. Because if he dies, I’ll never go home, not really. I’ll spend the rest of my life in this arena trying to think my way out. â€Å"Listen, â€Å"he says pulling me to my feet. â€Å"We both know they have to have a victor. It can only be one of us. Please, take it. For me.† And he goes on about how he loves meRead MoreRebellion In Paradise Lost Essay1708 Words   |  7 PagesRebellion in a Nutshell: The Plights of Satan, Will, and Lyra Normally, someone wouldn’t be arguing that Satan was the hero of the story, or even good in any sense of the word. Pullman’s The Amber Spyglass and Milton’s Paradise Lost share many similarities, but none were as striking as the view on authoritarianism and eventual rebellion. In the first, The Amber Spyglass, Pullman shows the main characters Will and Lyra in a constant struggle against the ruling authority, the church. In the secondRead MoreThe Psychological Impact Of Imprisonment For Two Weeks1487 Words   |  6 Pagesthe prisoners decided to start a rebellion. They barricaded themselves inside their cells by putting their beds over the doors and did not come out or take any orders. They also ripped off their numbers and stocking caps. When the guards finally were able to break into the cell, they stripped all the prisoners naked, took out their beds, and put the ringleader of the rebellion into solitary confinement. In an oppressive situation, unsuccessful obedience and rebellion leads the oppressor to further

A Game of Thrones Chapter Sixty Free Essays

string(69) " melted the silver off the pommel and burnt the crossguard and grip\." Jon Are you well, Snow?† Lord Mormont asked, scowling. â€Å"Well,† his raven squawked. â€Å"Well. We will write a custom essay sample on A Game of Thrones Chapter Sixty or any similar topic only for you Order Now † â€Å"I am, my lord,† Jon lied . . . loudly, as if that could make it true. â€Å"And you?† Mormont frowned. â€Å"A dead man tried to kill me. How well could I be?† He scratched under his chin. His shaggy grey beard had been singed in the fire, and he’d hacked it off. The pale stubble of his new whiskers made him look old, disreputable, and grumpy. â€Å"You do not look well. How is your hand?† â€Å"Healing.† Jon flexed his bandaged fingers to show him. He had burned himself more badly than he knew throwing the flaming drapes, and his right hand was swathed in silk halfway to the elbow. At the time he’d felt nothing; the agony had come after. His cracked red skin oozed fluid, and fearsome blood blisters rose between his fingers, big as roaches. â€Å"The maester says I’ll have scars, but otherwise the hand should be as good as it was before.† â€Å"A scarred hand is nothing. On the Wall, you’ll be wearing gloves often as not.† â€Å"As you say, my lord.† It was not the thought of scars that troubled Jon; it was the rest of it. Maester Aemon had given him milk of the poppy, yet even so, the pain had been hideous. At first it had felt as if his hand were still aflame, burning day and night. Only plunging it into basins of snow and shaved ice gave any relief at all. Jon thanked the gods that no one but Ghost saw him writhing on his bed, whimpering from the pain. And when at last he did sleep, he dreamt, and that was even worse. In the dream, the corpse he fought had blue eyes, black hands, and his father’s face, but he dared not tell Mormont that. â€Å"Dywen and Hake returned last night,† the Old Bear said. â€Å"They found no sign of your uncle, no more than the others did.† â€Å"I know.† Jon had dragged himself to the common hall to sup with his friends, and the failure of the rangers’ search had been all the men had been talking of. â€Å"You know,† Mormont grumbled. â€Å"How is it that everyone knows everything around here?† He did not seem to expect an answer. â€Å"It would seem there were only the two of . . . of those creatures, whatever they were, I will not call them men. And thank the gods for that. Any more and . . . well, that doesn’t bear thinking of. There will be more, though. I can feel it in these old bones of mine, and Maester Aemon agrees. The cold winds are rising. Summer is at an end, and a winter is coming such as this world has never seen.† Winter is coming. The Stark words had never sounded so grim or ominous to Jon as they did now. â€Å"My lord,† he asked hesitantly, â€Å"it’s said there was a bird last night . . . â€Å" â€Å"There was. What of it?† â€Å"I had hoped for some word of my father.† â€Å"Father,† taunted the old raven, bobbing its head as it walked across Mormont’s shoulders. â€Å"Father.† The Lord Commander reached up to pinch its beak shut, but the raven hopped up on his head, fluttered its wings, and flew across the chamber to light above a window. â€Å"Grief and noise,† Mormont grumbled. â€Å"That’s all they’re good for, ravens. Why I put up with that pestilential bird . . . if there was news of Lord Eddard, don’t you think I would have sent for you? Bastard or no, you’re still his blood. The message concerned Ser Barristan Selmy. It seems he’s been removed from the Kingsguard. They gave his place to that black dog Clegane, and now Selmy’s wanted for treason. The fools sent some watchmen to seize him, but he slew two of them and escaped.† Mormont snorted, leaving no doubt of his view of men who’d send gold cloaks against a knight as renowed as Barristan the Bold. â€Å"We have white shadows in the woods and unquiet dead stalking our halls, and a boy sits the Iron Throne,† he said in disgust. The raven laughed shrilly. â€Å"Boy, boy, boy, boy.† Ser Barristan had been the Old Bear’s best hope, Jon remembered; if he had fallen, what chance was there that Mormont’s letter would be heeded? He curled his hand into a fist. Pain shot through his burned fingers. â€Å"What of my sisters?† â€Å"The message made no mention of Lord Eddard or the girls.† He gave an irritated shrug. â€Å"Perhaps they never got my letter. Aemon sent two copies, with his best birds, but who can say? More like, Pycelle did not deign to reply. It would not be the first time, nor the last. I fear we count for less than nothing in King’s Landing. They tell us what they want us to know, and that’s little enough.† And you tell me what you want me to know, and that’s less, Jon thought resentfully. His brother Robb had called the banners and ridden south to war, yet no word of that had been breathed to him . . . save by Samwell Tarly, who’d read the letter to Maester Aemon and whispered its contents to Jon that night in secret, all the time saying how he shouldn’t. Doubtless they thought his brother’s war was none of his concern. It troubled him more than he could say. Robb was marching and he was not. No matter how often Jon told himself that his place was here now, with his new brothers on the Wall, he still felt craven. â€Å"Corn,† the raven was crying. â€Å"Corn, corn.† â€Å"Oh, be quiet,† the Old Bear told it. â€Å"Snow, how soon does Maester Aemon say you’ll have use of that hand back?† â€Å"Soon,† Jon replied. â€Å"Good.† On the table between them, Lord Mormont laid a large sword in a black metal scabbard banded with silver. â€Å"Here. You’ll be ready for this, then.† The raven flapped down and landed on the table, strutting toward the sword, head cocked curiously. Jon hesitated. He had no inkling what this meant. â€Å"My lord?† â€Å"The fire melted the silver off the pommel and burnt the crossguard and grip. You read "A Game of Thrones Chapter Sixty" in category "Essay examples" Well, dry leather and old wood, what could you expect? The blade, now . . . you’d need a fire a hundred times as hot to harm the blade.† Mormont shoved the scabbard across the rough oak planks. â€Å"I had the rest made anew. Take it.† â€Å"Take it,† echoed his raven, preening. â€Å"Take it, take it.† Awkwardly, Jon took the sword in hand. His left hand; his bandaged right was still too raw and clumsy. Carefully he pulled it from its scabbard and raised it level with his eyes. The pommel was a hunk of pale stone weighted with lead to balance the long blade. It had been carved into the likeness of a snarling wolf’s head, with chips of garnet set into the eyes. The grip was virgin leather, soft and black, as yet unstained by sweat or blood. The blade itself was a good half foot longer than those Jon was used to, tapered to thrust as well as slash, with three fullers deeply incised in the metal. Where Ice was a true two-handed greatsword, this was a hand-and-a-halfer, sometimes named a â€Å"bastard sword.† Yet the wolf sword actually seemed lighter than the blades he had wielded before. When Jon turned it sideways, he could see the ripples in the dark steel where the metal had been folded back on itself again and again. â€Å"This is Valyrian steel, my lord,† he said wonderingly. His father had let him handle Ice often enough; he knew the look, the feel. â€Å"It is,† the Old Bear told him. â€Å"It was my father’s sword, and his father’s before him. The Mormonts have carried it for five centuries. I wielded it in my day and passed it on to my son when I took the black.† He is giving me his son’s sword. Jon could scarcely believe it. The blade was exquisitely balanced. The edges glimmered faintly as they kissed the light. â€Å"Your son—† â€Å"My son brought dishonor to House Mormont, but at least he had the grace to leave the sword behind when he fled. My sister returned it to my keeping, but the very sight of it reminded me of Jorah’s shame, so I put it aside and thought no more of it until we found it in the ashes of my bedchamber. The original pommel was a bear’s head, silver, yet so worn its features were all but indistinguishable. For you, I thought a white wolf more apt. One of our builders is a fair stonecarver.† When Jon had been Bran’s age, he had dreamed of doing great deeds, as boys always did. The details of his feats changed with every dreaming, but quite often he imagined saving his father’s life. Afterward Lord Eddard would declare that Jon had proved himself a true Stark, and place Ice in his hand. Even then he had known it was only a child’s folly; no bastard could ever hope to wield a father’s sword. Even the memory shamed him. What kind of man stole his own brother’s birthright? I have no right to this, he thought, no more than to Ice. He twitched his burned fingers, feeling a throb of pain deep under the skin. â€Å"My lord, you honor me, but—† â€Å"Spare me your but’s, boy,† Lord Mormont interrupted. â€Å"I would not be sitting here were it not for you and that beast of yours. You fought bravely . . . and more to the point, you thought quickly. Fire! Yes, damn it. We ought to have known. We ought to have remembered. The Long Night has come before. Oh, eight thousand years is a good while, to be sure . . . yet if the Night’s Watch does not remember, who will?† â€Å"Who will,† chimed the talkative raven. â€Å"Who will.† Truly, the gods had heard Jon’s prayer that night; the fire had caught in the dead man’s clothing and consumed him as if his flesh were candle wax and his bones old dry wood. Jon had only to close his eyes to see the thing staggering across the solar, crashing against the furniture and flailing at the flames. It was the face that haunted him most; surrounded by a nimbus of fire, hair blazing like straw, the dead flesh melting away and sloughing off its skull to reveal the gleam of bone beneath. Whatever demonic force moved Othor had been driven out by the flames; the twisted thing they had found in the ashes had been no more than cooked meat and charred bone. Yet in his nightmare he faced it again . . . and this time the burning corpse wore Lord Eddard’s features. It was his father’s skin that burst and blackened, his father’s eyes that ran liquid down his cheeks like jellied tears. Jon did not understand why that should be or what it might mean, but it frightened him more than he could say. â€Å"A sword’s small payment for a life,† Mormont concluded. â€Å"Take it, I’ll hear no more of it, is that understood?† â€Å"Yes, my lord.† The soft leather gave beneath Jon’s fingers, as if the sword were molding itself to his grip already. He knew he should be honored, and he was, and yet . . . He is not my father. The thought leapt unbidden to Jon’s mind. Lord Eddard Stark is my father. I will not forget him, no matter how many swords they give me. Yet he could scarcely tell Lord Mormont that it was another man’s sword he dreamt of . . . â€Å"I want no courtesies either,† Mormont said, â€Å"so thank me no thanks. Honor the steel with deeds, not words.† Jon nodded. â€Å"Does it have a name, my lord?† â€Å"It did, once. Longclaw, it was called.† â€Å"Claw,† the raven cried. â€Å"Claw.† â€Å"Longclaw is an apt name.† Jon tried a practice cut. He was clumsy and uncomfortable with his left hand, yet even so the steel seemed to flow through the air, as if it had a will of its own. â€Å"Wolves have claws, as much as bears.† The Old Bear seemed pleased by that. â€Å"I suppose they do. You’ll want to wear that over the shoulder, I imagine. It’s too long for the hip, at least until you’ve put on a few inches. And you’ll need to work at your two-handed strikes as well. Ser Endrew can show you some moves, when your burns have healed.† â€Å"Ser Endrew?† Jon did not know the name. â€Å"Ser Endrew Tarth, a good man. He’s on his way from the ShadowTower to assume the duties of master-at-arms. Ser Alliser Thorne left yestermorn for Eastwatch-by-the-Sea.† Jon lowered the sword. â€Å"Why?† he said, stupidly. Mormont snorted. â€Å"Because I sent him, why do you think? He’s bringing the hand your Ghost tore off the end of Jafer Flowers’s wrist. I have commanded him to take ship to King’s Landing and lay it before this boy king. That should get young Joffrey’s attention, I’d think . . . and Ser Alliser’s a knight, highborn, anointed, with old friends at court, altogether harder to ignore than a glorified crow.† â€Å"Crow.† Jon thought the raven sounded faintly indignant. â€Å"As well,† the Lord Commander continued, ignoring the bird’s protest, â€Å"it puts a thousand leagues twixt him and you without it seeming a rebuke.† He jabbed a finger up at Jon’s face. â€Å"And don’t think this means I approve of that nonsense in the common hall. Valor makes up for a fair amount of folly, but you’re not a boy anymore, however many years you’ve seen. That’s a man’s sword you have there, and it will take a man to wield her. I’ll expect you to act the part, henceforth.† â€Å"Yes, my lord.† Jon slid the sword back into the silver-banded scabbard. If not the blade he would have chosen, it was nonetheless a noble gift, and freeing him from Alliser Thorne’s malignance was nobler still. The Old Bear scratched at his chin. â€Å"I had forgotten how much a new beard itches,† he said. â€Å"Well, no help for that. Is that hand of yours healed enough to resume your duties?† â€Å"Yes, my lord.† â€Å"Good. The night will be cold, I’ll want hot spice wine. Find me a flagon of red, not too sour, and don’t skimp on the spices. And tell Hobb that if he sends me boiled mutton again I’m like to boil him. That last haunch was grey. Even the bird wouldn’t touch it.† He stroked the raven’s head with his thumb, and the bird made a contented quorking sound. â€Å"Away with you. I’ve work to do.† The guards smiled at him from their niches as he wound his way down the turret stair, carrying the sword in his good hand. â€Å"Sweet steel,† one man said. â€Å"You earned that, Snow,† another told him. Jon made himself smile back at them, but his heart was not in it. He knew he should be pleased, yet he did not feel it. His hand ached, and the taste of anger was in his mouth, though he could not have said who he was angry with or why. A half dozen of his friends were lurking outside when he left the King’s Tower, where Lord Commander Mormont now made his residence. They’d hung a target on the granary doors, so they could seem to be honing their skills as archers, but he knew lurkers when he saw them. No sooner did he emerge than Pyp called out, â€Å"Well, come about, let’s have a look.† â€Å"At what?† Jon said. Toad sidled close. â€Å"Your rosy butt cheeks, what else?† â€Å"The sword,† Grenn stated. â€Å"We want to see the sword.† Jon raked them with an accusing look. â€Å"You knew.† Pyp grinned. â€Å"We’re not all as dumb as Grenn.† â€Å"You are so,† insisted Grenn. â€Å"You’re dumber.† Halder gave an apologetic shrug. â€Å"I helped Pate carve the stone for the pommel,† the builder said, â€Å"and your friend Sam bought the garnets in Mole’s Town.† â€Å"We knew even before that, though,† Grenn said. â€Å"Rudge has been helping Donal Noye in the forge. He was there when the Old Bear brought him the burnt blade.† â€Å"The sword!† Matt insisted. The others took up the chant. â€Å"The sword, the sword, the sword.† Jon unsheathed Longclaw and showed it to them, turning it this way and that so they could admire it. The bastard blade glittered in the pale sunlight, dark and deadly. â€Å"Valyrian steel,† he declared solemnly, trying to sound as pleased and proud as he ought to have felt. â€Å"I heard of a man who had a razor made of Valyrian steel,† declared Toad. â€Å"He cut his head off trying to shave.† Pyp grinned. â€Å"The Night’s Watch is thousands of years old,† he said, â€Å"but I’ll wager Lord Snow’s the first brother ever honored for burning down the Lord Commander’s Tower.† The others laughed, and even Jon had to smile. The fire he’d started had not, in truth, burned down that formidable stone tower, but it had done a fair job of gutting the interior of the top two floors, where the Old Bear had his chambers. No one seemed to mind that very much, since it had also destroyed Othor’s murderous corpse. The other wight, the one-handed thing that had once been a ranger named Jafer Flowers, had also been destroyed, cut near to pieces by a dozen swords . . . but not before it had slain Ser Jaremy Rykker and four other men. Ser Jaremy had finished the job of hacking its head off, yet had died all the same when the headless corpse pulled his own dagger from its sheath and buried it in his bowels. Strength and courage did not avail much against foemen who would not fall because they were already dead; even arms and armor offered small protection. That grim thought soured Jon’s fragile mood. â€Å"I need to see Hobb about the Old Bear’s supper,† he announced brusquely, sliding Longclaw back into its scabbard. His friends meant well, but they did not understand. It was not their fault, truly; they had not had to face Othor, they had not seen the pale glow of those dead blue eyes, had not felt the cold of those dead black fingers. Nor did they know of the fighting in the riverlands. How could they hope to comprehend? He turned away from them abruptly and strode off, sullen. Pyp called after him, but Jon paid him no mind. They had moved him back to his old cell in tumbledown Hardin’s Tower after the fire, and it was there he returned. Ghost was curled up asleep beside the door, but he lifted his head at the sound of Jon’s boots. The direwolf’s red eyes were darker than garnets and wiser than men. Jon knelt, scratched his ear, and showed him the pommel of the sword. â€Å"Look. It’s you.† Ghost sniffed at his carved stone likeness and tried a lick. Jon smiled. â€Å"You’re the one deserves an honor,† he told the wolf . . . and suddenly he found himself remembering how he’d found him, that day in the late summer snow. They had been riding off with the other pups, but Jon had heard a noise and turned back, and there he was, white fur almost invisible against the drifts. He was all alone, he thought, apart from the others in the litter. He was different, so they drove him out. â€Å"Jon?† He looked up. Samwell Tarly stood rocking nervously on his heels. His cheeks were red, and he was wrapped in a heavy fur cloak that made him look ready for hibernation. â€Å"Sam.† Jon stood. â€Å"What is it? Do you want to see the sword?† If the others had known, no doubt Sam did too. The fat boy shook his head. â€Å"I was heir to my father’s blade once,† he said mournfully. â€Å"Heartsbane. Lord Randyll let me hold it a few times, but it always scared me. It was Valyrian steel, beautiful but so sharp I was afraid I’d hurt one of my sisters. Dickon will have it now.† He wiped sweaty hands on his cloak. â€Å"I ah . . . Maester Aemon wants to see you.† It was not time for his bandages to be changed. Jon frowned suspiciously. â€Å"Why?† he demanded. Sam looked miserable. That was answer enough. â€Å"You told him, didn’t you?† Jon said angrily. â€Å"You told him that you told me.† â€Å"I . . . he . . . Jon, I didn’t want to . . . he asked . . . I mean I think he knew, he sees things no one else sees . . . â€Å" â€Å"He’s blind,† Jon pointed out forcefully, disgusted. â€Å"I can find the way myself.† He left Sam standing there, openmouthed and quivering. He found Maester Aemon up in the rookery, feeding the ravens. Clydas was with him, carrying a bucket of chopped meat as they shuffled from cage to cage. â€Å"Sam said you wanted me?† The maester nodded. â€Å"I did indeed. Clydas, give Jon the bucket. Perhaps he will be kind enough to assist me.† The hunched, pink-eyed brother handed Jon the bucket and scurried down the ladder. â€Å"Toss the meat into the cages,† Aemon instructed him. â€Å"The birds will do the rest. â€Å" Jon shifted the bucket to his right hand and thrust his left down into the bloody bits. The ravens began to scream noisily and fly at the bars, beating at the metal with night-black wings. The meat had been chopped into pieces no larger than a finger joint. He filled his fist and tossed the raw red morsels into the cage, and the squawking and squabbling grew hotter. Feathers flew as two of the larger birds fought over a choice piece. Quickly Jon grabbed a second handful and threw it in after the first. â€Å"Lord Mormont’s raven likes fruit and corn.† â€Å"He is a rare bird,† the maester said. â€Å"Most ravens will eat grain, but they prefer flesh. It makes them strong, and I fear they relish the taste of blood. In that they are like men . . . and like men, not all ravens are alike.† Jon had nothing to say to that. He threw meat, wondering why he’d been summoned. No doubt the old man would tell him, in his own good time. Maester Aemon was not a man to be hurried. â€Å"Doves and pigeons can also be trained to carry messages,† the maester went on, â€Å"though the raven is a stronger flyer, larger, bolder, far more clever, better able to defend itself against hawks . . . yet ravens are black, and they eat the dead, so some godly men abhor them. Baelor the Blessed tried to replace all the ravens with doves, did you know?† The maester turned his white eyes on Jon, smiling. â€Å"The Night’s Watch prefers ravens.† Jon’s fingers were in the bucket, blood up to the wrist. â€Å"Dywen says the wildlings call us crows,† he said uncertainty. â€Å"The crow is the raven’s poor cousin. They are both beggars in black, hated and misunderstood.† Jon wished he understood what they were talking about, and why. What did he care about ravens and doves? If the old man had something to say to him, why couldn’t he just say it? â€Å"Jon, did you ever wonder why the men of the Night’s Watch take no wives and father no children?† Maester Aemon asked. Jon shrugged. â€Å"No.† He scattered more meat. The fingers of his left hand were slimy with blood, and his right throbbed from the weight of the bucket. â€Å"So they will not love,† the old man answered, â€Å"for love is the bane of honor, the death of duty.† That did not sound right to Jon, yet he said nothing. The maester was a hundred years old, and a high officer of the Night’s Watch; it was not his place to contradict him. The old man seemed to sense his doubts. â€Å"Tell me, Jon, if the day should ever come when your lord father must needs choose between honor on the one hand and those he loves on the other, what would he do?† Jon hesitated. He wanted to say that Lord Eddard would never dishonor himself, not even for love, yet inside a small sly voice whispered, He fathered a bastard, where was the honor in that? And your mother, what of his duty to her, he will not even say her name. â€Å"He would do whatever was right,† he said . . . ringingly, to make up for his hesitation. â€Å"No matter what.† â€Å"Then Lord Eddard is a man in ten thousand. Most of us are not so strong. What is honor compared to a woman’s love? What is duty against the feel of a newborn son in your arms . . . or the memory of a brother’s smile? Wind and words. Wind and words. We are only human, and the gods have fashioned us for love. That is our great glory, and our great tragedy. â€Å"The men who formed the Night’s Watch knew that only their courage shielded the realm from the darkness to the north. They knew they must have no pided loyalties to weaken their resolve. So they vowed they would have no wives nor children. â€Å"Yet brothers they had, and sisters. Mothers who gave them birth, fathers who gave them names. They came from a hundred quarrelsome kingdoms, and they knew times may change, but men do not. So they pledged as well that the Night’s Watch would take no part in the battles of the realms it guarded. â€Å"They kept their pledge. When Aegon slew Black Harren and claimed his kingdom, Harren’s brother was Lord Commander on the Wall, with ten thousand swords to hand. He did not march. In the days when the Seven Kingdoms were seven kingdoms, not a generation passed that three or four of them were not at war. The Watch took no part. When the Andals crossed the narrow sea and swept away the kingdoms of the First Men, the sons of the fallen kings held true to their vows and remained at their posts. So it has always been, for years beyond counting. Such is the price of honor. â€Å"A craven can be as brave as any man, when there is nothing to fear. And we all do our duty, when there is no cost to it. How easy it seems then, to walk the path of honor. Yet soon or late in every man’s life comes a day when it is not easy, a day when he must choose.† Some of the ravens were still eating, long stringy bits of meat dangling from their beaks. The rest seemed to be watching him. Jon could feel the weight of all those tiny black eyes. â€Å"And this is my day . . . is that what you’re saying?† Maester Aemon turned his head and looked at him with those dead white eyes. It was as if he were seeing right into his heart. Jon felt naked and exposed. He took the bucket in both hands and flung the rest of the slops through the bars. Strings of meat and blood flew everywhere, scattering the ravens. They took to the air, shrieking wildly. The quicker birds snatched morsels on the wing and gulped them down greedily. Jon let the empty bucket clang to the floor. The old man laid a withered, spotted hand on his shoulder. â€Å"It hurts, boy,† he said softly. â€Å"Oh, yes. Choosing . . . it has always hurt. And always will. I know.† â€Å"You don’t know,† Jon said bitterly. â€Å"No one knows. Even if I am his bastard, he’s still my father . . . â€Å" Maester Aemon sighed. â€Å"Have you heard nothing I’ve told you, Jon? Do you think you are the first?† He shook his ancient head, a gesture weary beyond words. â€Å"Three times the gods saw fit to test my vows. Once when I was a boy, once in the fullness of my manhood, and once when I had grown old. By then my strength was fled, my eyes grown dim, yet that last choice was as cruel as the first. My ravens would bring the news from the south, words darker than their wings, the ruin of my House, the death of my kin, disgrace and desolation. What could I have done, old, blind, frail? I was helpless as a suckling babe, yet still it grieved me to sit forgotten as they cut down my brother’s poor grandson, and his son, and even the little children . . . â€Å" Jon was shocked to see the shine of tears in the old man’s eyes. â€Å"Who are you?† he asked quietly, almost in dread. A toothless smile quivered on the ancient lips. â€Å"Only a maester of the Citadel, bound in service to Castle Black and the Night’s Watch. In my order, we put aside our house names when we take our vows and don the collar.† The old man touched the maester’s chain that hung loosely around his thin, fleshless neck. â€Å"My father was Maekar, the First of his Name, and my brother Aegon reigned after him in my stead. My grandfather named me for Prince Aemon the Dragonknight, who was his uncle, or his father, depending on which tale you believe. Aemon, he called me . . . â€Å" â€Å"Aemon . . . Targaryen?† Jon could scarcely believe it. â€Å"Once,† the old man said. â€Å"Once. So you see, Jon, I do know . . . and knowing, I will not tell you stay or go. You must make that choice yourself, and live with it all the rest of your days. As I have.† His voice fell to a whisper. â€Å"As I have . . . â€Å" How to cite A Game of Thrones Chapter Sixty, Essay examples

Effective Business Communication Process

Question: Discuss about the Effective Business Communication Process. Answer: Introduction: The diagnostic tools are used for the purpose of understanding the personal capability regarding the effectiveness of the communication process (Rosenberg and Chopra 2015). A set of five diagnostic tools have been used to analyze my personal communication style and detect my short comings as far as communication process is concerned. The five tools used in this process are- Johari Window, Assertive Questionnaire, Communication Style Questionnaire, Listening Test and Non-Verbal test. I have identified the two communication issues based on my analysis- Moderate level of patience and passive aggressive behavior. The assertive questionnaire as well as communication style behavior shows that I display passive assertive behavior. My primary behavior type is passive. I put the wants, views as well as needs of another person before mine. There are instances when I cannot defend myself. There are also instances when I ignore my own needs completely. I go with the views of others or often feel too ashamed to place my own views. I often feel that I have no alternative and hence I feel awkward to put my own point. This often decreases my quality level and there is increase in the stress levels. This happened as I am often unable to place my own point before others. This often gives rise to less contribution in a group. People often presume that I am not able to contribute to a discussion or particular topic. There are also instances when others feel that I am not adding any value to the workplace. There are times when I seem to be confident as well as relaxed, but however, there are instances when I feel that I should speak up. I do not raise any matter when I feel something is wrong as it would cause me discomfort. I am passive and this makes me to praise others and not say good things about myself. I also display aggressive behavior at times which is embedded in the passive aggressive behavior. I sometimes have the feeling that I am right in my approach and this prevents me from understanding the viewpoints of others. I often disrupt people when they are talking and I start to assume things on my own. I am over critical at times which often prevent me from communicating my feelings with others. In extreme cases, I often say sarcastic things, which acts as a barrier in the communication process. This is because other people may feel offended in the conversation and stop communicating with me. There are instances when people feel that I am disrespecting others as I display passive aggressive behavior. I display submissive behavior in my approach to others. There are instances when I put myself down and this is done by praising others. I often indirectly ensure that the wants, needs and preferences are conveyed to others and often underline the fact that these are more important t han others. I display moderate level of patience when dealing with others or dealing with particular situations. Patience is important in every sphere of life, be it personal or professional (Rosenberg and Chopra 2015). The active listening skills test displays that I possess average level of patience which is not good especially in professional environment. This is also not desirable when communicating with others. When I am communicating with others, there are instances when the conversation is not so interesting or the speaker is unable to draw my attention. During these times, I become impatient and lose my attention. In such cases, I am unable to sit quietly and wait for the conversation to become more exciting. If the other person is unable to arouse my interest or make some grammatical errors in their speech, then I am unable to focus on the discussion. I have certain degree of impatient behavior which also affects the personal as well as professional relationships. In personal life, I of ten act as impatient which makes me unable to communicate with others. Since I lose interest on the topic or the discussion, I prefer not to communicate with the concerned person. The lack of patient behavior causes a loss in the attention level, which acts as an obstacle in the communication process. There are instances when this can disrupt the communication flow. This often causes lack of harmony in the interpersonal relationships. This often happens when the people in the environment are not sure to fulfill our expectations. There have been two professional instances when I have actually felt that I possess the above communication challenges. I attended national level conference during my professional tenure when I felt that I am becoming impatient when the speaker is unable to create interest me. The topic was good; however, the speaker didnt have the ability to influence others and have a strong speech. This made me inattentive during the speech and I lose my interest in the topic. My mind started to wander around unnecessary subject and the reason behind this activity was my impatient behavior. In another instant, I participated in group discussion when I displayed my aggressive behavior. I was not able to prove my point and though I gave my view, it was not clear and the others were more dominant. I was unable to defend myself in the conversation and this prevented me from displaying my opinions clearly to others. These two incidents make it more prominent that I have certain issues when communicating with others and need to develop the communication issues inherent in me. During the first instance, my communication issues caused inattentive behavior in me. I have moderate level of patience, which prevented me from getting the correct meaning of the speakers lecture. I also did not allow the speaker to express his ideas clearly. The speaker might make some important points when I became inattentive. This disrupted my capability to gather knowledge and hence this issue needs to be solved. In the second instance, I was unable to fare well in the group discussion due to my inadequate behavior. I was unable to present myself well which directly impacted my performance in the discussion. Literature Review The patience is one of the key attributes that need to be displayed by the individuals (Dumas and Sanchez-Burks 2015). It can be defined as the state of endurance in which the individuals are able to maintain their calm even during stressful situations. The patience factor deals with persevering when faced with any form of provocation. The patience of an individual helps an individual to act rationally even when there are times of distress (Seligman and Csikszentmihalyi 2014). The level of endurance which can be observed before negativity is termed as patience. The scientific perspectives of the cognitive neuroscience focus on the decision-making problem involving the choice of small reward or benefits for longer term (Santos and Rosati 2015). The individuals are said to favor short term rewards and give less importance to the long-term rewards. There are instances in which the individuals tend to display impatient behavior (Seligman and Csikszentmihalyi 2014). It is important to con sider incorporating patience in the workplace. The patience is considered as important elements of success especially in professional environment (Tschannen-Moran 2014). The level of patience acts as a difference between the insufficient employees and proficient employee. This factor is important consideration for the supervisors who have to allocate tasks based on the patience level of his team members. The psycho physiological study of patience relies on the parameters of patience which includes the effects and the nature of the same (Seligman and Csikszentmihalyi 2014). The psychologists consider patience as a character trait which gives interesting findings regarding the behavior of the human beings and their actions in an organizational scenario. As opined by (Wang 2016), there is difference between the level of patience and the various delay of impulse control, gratification. Patience is also considered to be synonymous with the open mindedness, self-regulation and persistence (Crawford Hofmeyr and Price 2015). The passive aggressive behavior is concerned with the indirect expression of hostility, which can be displayed by various modes (Weingart et al. 2015). There can be various expression modes such as stubbornness, procrastination and any form of sullen behavior. This may be defined as the pervasive pattern of any kind of negative attitudes as well as passive resistance (Einarsen Aasland and Skogstad 2016). This type of behavior often induces malicious compliance and this affects the productivity of the employee. This kind of behavior often induces the fact that an individual is afraid to perform specific tasks in the fear that an unwanted outcome would be achieved (Weingart et al. 2015). This kind of behavior is said to be damaging the unity of the team and decrease the level of productivity. It is important to deal with the negative traits concerning the passive aggressive behavior and moderate levels of patience (Leigh 2015). There are several behavioral skills that should be utilized to improve the interpersonal relationships. There are certain competencies I need to acquire some competencies which I need to develop in order to solve the communication issues. A positive behavior is important for emphasizing good behavior in the individuals. The power of positive influence is helpful in coping up with the negative communication issues (Leigh 2015). It is also advisable to to remain calm and try to refrain myself from making sarcastic comments. The behavior should be concentrated on making me clear in front of others. It is important to identify the characteristics of passive aggressive behavior such as overly critical, sarcasm, intentional inefficiency, problem escalation through inaction and others (Einarsen Aasland and Skogstad 2016). There may be other manifestations of such behavior such as deliberate actions for doing actions concerning with taking revenge, injustice, silent treatment and deriving satisfaction from the resulting anguish (Leigh 2015). It should make it sure that I am not over reacting. The act of intruding into the private spaces of others should be stopped. It is important to take note of the feelings of the other person. It is important to adopt a calm attitude and positive behavior towards life. It is important to increase the patience level of the individuals. One should practice doing deep breaths and meditation is helpful for maintaining focus and concentration (Einarsen Aasland and Skogstad 2016). This would slow down the heart rate and would try to relax the body. The act of impatience may cause involuntary tension of the muscles (George 2014). Hence, it is important to manage the emotions. I personally have a choice to control my emotions. It is also important to practice active listening. This would make an individual attentive while attending lectures (Einarsen Aasland and Skogstad 2016). The act of empathetic listening also helps the individual to keep engaged while making conversations (Floyd 2014). It is important to understand that being impatient increases the uneasiness of the individuals, which increases their stress levels. The level of impatience may happen sometimes as some individuals are perfectionists and they like everything to be perfect. Action Plan The identification of the communication issues help in the preparation of action plan which would help in the rectification of the same. It would help in increasing the knowledge, skills and expertise of the individuals. The following action plan should be followed for making an attempt to address the communication issues- Maintaining personal journals which would record the instances of my impatient behavior and passive aggressive behavior. Enrollment in short courses which would help to improve my interpersonal relationships Practicing deep breathing and meditation Enroll in professional behavioral courses which would address my communication challenges. Extensive study of online journal and recent development in the field of communication Practice assertive communication when communicating with others Seek professional help from either expert counsellor or HR personnel Reinforcement of good behavior Practice concentration exercise which decrease the instances of impatient behavior. Ignoring the distractions and concentrate on the topic Jot down personal undesirable traits Record the aggressive or impatient behavior and analyze the disturbing trends PLAN 1st month 2nd month 3rd month 4th month 5th month 6th month Maintaining personal journals Enrollment in short courses Practicing deep breathing Enroll in professional behavioral courses Study of online journal Practice assertive communication Seek professional help Reinforcement of good behavior Practice concentration exercise Ignoring the distractions Jot down personal undesirable traits Record the aggressive/impatient behavior Fig: Timelines for implementing action plan Source: Created by author The successful completion of the action plan should be measured against various attributes. A thorough self-evaluation must be done which shows the actual progress. The communication tools which was used to analyze the behaviors such as Johari Window, Assertiveness test and others should be repeated. The re-taking of the tests would help me to analyze the actual self-development. The feedback of others should be obtained which would help them to give me crucial insights regarding my communication process. The gradual effect of the meditation should be analyzed. It is important to analyze the before behavior and the after behavior of the individuals. I should also check the collaboration level with my fellow co-workers. This would help me to understand my behavior with the rest of the people. It is important to take feedback from my seniors regarding the improvement in the communication style. It is also advisable to take part in specific activities in which I displayed negative communication styles in the past. This would give me an actual idea of my communication improvement especially in terms of patience and passive aggressive behavior. References Crawford, V., Hofmeyr, K. and Price, G., 2015. The relationship between personality and the capacity to think strategically.South African Journal of Labour Relations,39(1), pp.131-154. Dumas, T.L. and Sanchez-Burks, J., 2015. The professional, the personal, and the ideal worker: Pressures and objectives shaping the boundary between life domains.The Academy of Management Annals,9(1), pp.803-843. Einarsen, S., Aasland, M.S. and Skogstad, A., 2016. the nature and outcomes of destructive leadership behavior in Organizations.Risky Business: Psychological, Physical and Financial Costs of High Risk Behavior in Organizations, p.323. Floyd, K., 2014. Empathic listening as an expression of interpersonal affection.International Journal of Listening,28(1), pp.1-12. George, M., 2014.You Can Relax and Overcome Stress: Change Your Thinking, Change Your Life. Watkins Media Limited. Leigh, H., 2015. The Patients Personality, Personality Types, Traits, and Disorders in the CL Setting. InHandbook of Consultation-Liaison Psychiatry(pp. 345-366). Springer International Publishing. Rosenberg, M. and Chopra, D., 2015.Nonviolent Communication: A Language of Life: Life-Changing Tools for Healthy Relationships. PuddleDancer Press. Santos, L.R. and Rosati, A.G., 2015. The evolutionary roots of human decision making.Annual review of psychology,66, pp.321-347. Seligman, M.E. and Csikszentmihalyi, M., 2014.Positive psychology: An introduction(pp. 279-298). Springer Netherlands. Tschannen-Moran, M., 2014.Trust matters: Leadership for successful schools. John Wiley Sons. Wang, A., 2016. Patience Moderates the Class Cleavage in Demand for Redistribution. Weingart, L.R., Behfar, K.J., Bendersky, C., Todorova, G. and Jehn, K.A., 2015. The directness and oppositional intensity of conflict expression.Academy of Management Review,40(2), pp.235-262.

Romeo and Juliet Coursework Essay Example Essay Example

Romeo and Juliet Coursework Essay Example Paper Romeo and Juliet Coursework Essay Introduction Romeo and Juliet is an epic love story that climaxes in tragedy. The story follows two lovers from opposing families over the course of two days, and it features many twists and turns that always keeps the audience on its toes. In my opinion, Romeo and Juliet is one of William Shakespeare’s greatest plays. It features love, tragedy, comedy, action and a classic story that will never be forgotten.During this essay I will discuss the passions that are in this play, and how they feature. Are passions dangerous, and do they need to be controlled? Or are passions what make life worth living, and without them the world would be dull and meaningless? I will discuss both these questions, and try to come to a conclusion.Every character experiences some kind of passion during the play. Romeo and Juliet obviously both feel love, but they feel other passions such as anger, sadness and vengefulness. For instance, Romeo feels anger when Tybalt has killed Mercutio. â€Å"Alive, in triumph! and Mercutio slain! Away to heaven, respective lenity, and fire-eyed fury be my conduct now!† is what Romeo says when he eyes Tybalt after the killing. This shows how angry Romeo is at Tybalt. Previously, Romeo was speaking in kindness to Tybalt, telling him he loved the Capulet. Tybalt did not yet know that Romeo and Juliet were now husband and wife, and wished to fight the groom. Romeo declined, and Mercutio stepped forward. Mercutio was killed in combat, and Romeo became angry. In his fury, he killed Tybalt. This is a defining moment in the play because the fight resulted in Romeo being banished from Verona.Yet, as Romeo feels such anger at one point, he feels much loveduring another. â€Å"Oh, she doth teach the torches to burn bright! Her beauty hangs upon the cheek of night, as a rich jewel in an Ethiop’s ear† is what Romeo says upon seeing Juliet at the Capulet party. This not only demonstrates that Romeo thinks Juliet is absolutely beautiful; it also brin gs some poetry to the play. Throughout the scenes, Shakespeare manages to add many pieces of poetry into the play, which gives the scene that little extra magic. This quote also highlights how passion is necessary at the right moments. If there were no passion during this scene, the scene would be pointless.I think it may be worth noting at this point that since the couple met, they have never held a real conversation. I think it is ironic how the two can tell each other they love one another when they have never talked about their personalities or lives. Whenever Romeo and Juliet meet, all they ever talk about is how they love each other and want to stay togetherJuliet has a wide range of emotions and passions throughout the play. She also feels happiness, but also feels sadness and deep sorrow. â€Å"Is there no pity sitting in the clouds that sees into the bottom of my grief?† is what Juliet speaks when she finds that she must marry Paris, even though she is married to Rom eo. Yet she cannot tell her parents she is married, as they can never know she is sharing her life with a Montague. I think she also feels anger towards her family at this point too. She cannot be with her love because of the families’ frivolous feud and she wants it to end. It is worth noting that Shakespeare never reveals why the families quarrel. I believe he does this because he wants to make the audience feel that the grudge they bear against each other is so old, neither families remember why they fight. I think this shows that angry passions do need to be controlled, as they can have dangerous consequences.Sadness features quite often in this play. Most characters feel sadness at some stage in the play. Once again, it is ironic that possibly the greatest love story ever written features so many negative feelings. Maybe Shakespeare wanted to teach us something about love; love can only lead to pain. While many good things come from love in this play, it all eventually l eads to the tragedy of Romeo and Juliet dying. One could blame their deaths on the families fighting, but they would never have died if they had not been in love.The audience always knew that the play would be ending in sadness and tragedy. In the prologue the audience is told â€Å"A pair of star-cross’d lovers take their life†, revealing that both Romeo and Juliet kill themselves. Therefore, throughout the play the audience always has on their minds that the couple will kill themselves before the end of the play. Even when the audience should be happy that Romeo and Juliet are in love, they always know that it will end in death. I think Shakespeare does this to keep the theme of tragedy running in the play, even at the happiest of moments.In contrast to many other characters, Mercutio’s personality rarely changes. At every appearance during the play, even leading to his death, Mercutio is witty and charming, his language filled with sexual comments. However, d uring Mercutio’s death scene his words become deadly serious. When Mercutio first appears, he is headed with Romeo, Benvolio, and friends to the Capulet party. Mercutio debates everything the sad, gloomy Romeo says and lightens up the mood with his wit. His upbeat personality contrasts sharply with Romeo’s melancholy. He counters Romeo’s every complaint with comment that is bound to make the audience smile. It is also ironic how Romeo is the main character and hero of the story yet the focus is always on Mercutio whenever the cheerful character is around.Mercutio dies in a very memorable way. He and Tybalt are duelling, and Mercutio is doing very well. Yet Romeo foolishly intervenes and Mercutio is slain. It is debatable that if Romeo had never got in the way of the duellists, Mercutio would have probably won the duel. However, Romeo’s new found love for the Capulet family blinded him and all that was on his mind was stopping the fight, no matter what the cost. This obviously shows that passions do need to be controlled in certain situation, as they can lead to this. However, if the characters passions were controlled this scene would not exist. If they were controlled there would be no anger felt toward each other therefore this encounter would have been avoided.When Romeo tells Mercutio that the wound is not deep, Mercutio replies: â€Å"No, ’tis not as deep as a well, nor so wide as a church-door; but ’tis enough, ’twill serve†. This time, Mercutio’s wit is accompanied by a curse on both families. The wound is only small, but is enough to kill him. He says â€Å"A plague o’ both your houses!† many times before he dies. This shows that even when Mercutio has been witty and charming, he is angry with the families because of their frivolous row. As Mercutio is one of the audience’s most loveable characters, this makes the audience angry with the families for such a ridiculous f eud that can lead to such consequences.From Mercutio’s death, the play’s tragedy doesn’t stop. A vital character from the play is killed, and this triggers the tragedy. From this moment on, nothing happens that is celebrated. Many people are angry with Shakespeare for killing off such a cheerful and important character half way through the play. I agree with them.The friar is a close friend to both Romeo and Juliet. It is the Friar who agrees to marry Romeo and Juliet in secrecy, though he knows their parents would not consent. He also concocts the plan for Juliet to play dead and is supposed to get the word out to Romeo. He fails. I cannot help but notice that everything that the Friar touches goes wrong.I believe that the Friar’s passion is to bring the two feuding families together. This is why he marries the two star crossed lovers as he believes that it will bring the two families closer together.Romeo greets the Friar â€Å"Good morrow, father†, and Friar Lawrence responds by calling Romeo â€Å"Young son†. Though these exchanges are appropriate because of the religious context, this interchange has greater importance. It is not just the exchange between the priest and the penitent. The Friar also stands in for Romeo’s own father since there are no scenes between Romeo and his parents. The Friar is the only person to whom Romeo turns for advice, and he is the last person to whom Juliet turns after all others have forsaken her. In this sense, he is father to them both and responsible for upholding order.The Friar is always there to comfort and help the two lovers, especially Romeo. One part that stands out is in the Friar’s cell, when Romeo has just been banished. Romeo is having a tantrum, and is incredibly upset that he has been separated from Juliet and fair Verona. The Friar tells Romeo this: â€Å"O deadly sin! O rude unthankfulness! Thy fault our law calls death; but the kind Prince, Taking th ey part, hath rush’d aside the law, and turn’d that black word â€Å"death† to â€Å"banishment.† This is dear mercy, and thou seest it not.† The Friar is telling Romeo that he should be thankful and lucky to still be alive. At this point, The Friar tells off Romeo, and demands that he stop crying and acting like a girl. From this scene it is obvious to see why The Friar is seen as a father figure to Romeo, as he is saying everything a father would say to his boy in such a situation.However, even though he is seen as a father figure, many of his ideas go awry. He is the person to suggest that Juliet should fake her death, therefore leading to Romeo’s death. This was obviously a ridiculous idea from the start, one that would never work. I think the Friar has a constant passion, one that is to try and direct Romeo and Juliet. This shows that passions need to be suppressed and controlled because he often leads the couple the wrong way. Ultimatel y, it is the Friar that kills Romeo and Juliet. He is the person to suggest the ludicrous ‘fake death’ plan, and this drives Romeo to suicide. Romeo’s death then destroys Juliet.At the end of the play, the Friar’s loyalty is tested. He is in the tomb when Juliet awakes, and she spies Romeo’s corpse. Instead of staying to help, he hears a noise and flees. How can someone seen as a father figure do this? Even though the two lovers regularly turn to him, his advice is usually bad and he proves how disloyal he is at the end of the play.Even though such terrible things can come from passions, I still believe that the world needs them. I believe that they could never be controlled as they put the excitement into our lives. Without passions, there would be no point in living. Without passions, life would be incredibly dull. We need passion to keep us alive. I believe Shakespeare felt the same, even though such feelings can lead to such disastrous consequen ces. As the old saying goes, what is the point in living if you can’t feel alive? Romeo and Juliet Coursework Essay Thank you for reading this Sample!

Betrayed by my best friend Essays

Betrayed by my best friend Essays Betrayed by my best friend Essay Betrayed by my best friend Essay As a child growing up friends are everything. Your best friend is the one you share all your secrets with and trust them not to tell anyone. They are the one who knows everything about you and stands by your side through everything. For some, best friends may change frequently, but that wasnt the case of Michelle and l. That was the type of friend Michelle was. We had been friends since the first grade and shared everything. We never kept secrets from one another and more importantly, we never shared those secrets with anyone else. Well at least I didnt. One fall I learned many important lessons in life. The most important one was not to trust people. Sounds cynical I know, but I dont know any other way to put it. I was 12 years old and trust had never been an issue for me, but that year brought on many changes. On a beautiful Saturday afternoon my whole outlook on life changed. On a day that seemed like so many before, my brother-in-law raped me. Dealing with that was more than I knew how to handle. The betrayal of the one person I thought I could trust only added to the pain. A few weeks passed before I could even bring myself to tell Michelle. He had made me feel like it was my fault, that I had done something to deserve it. He has also convinced me that if my sister found out it would cause her to lose the baby she was carrying. At that time I really didnt know any better so I believed him. Finally I realized I had to tell someone and of course Michelle was who I turned to. I explained what happened, how it made me feel, how it made me view things. Never in my life did I think she would tell anyone. Once again I was wrong, within three days it seemed the whole school knew. To make matters worse Michelle told people that it had been my fault. That it wasnt rape at all, that I had agreed to it. Even worse she told them I was pregnant by him. I couldnt understand how she could do something like that to me. Here I was trying to cope with what had been done to me physically and she betrayed me in a way that I couldnt even begin to understand. Granted, in time the talk moved on to something else as it always does in schools, and they all realized that I wasnt pregnant. Still, the damage to me was already done. I learned the hard way the need to be careful who you trust. It is something that was remained with me to this day. After being betrayed by my best friend, it became nearly impossible to trust anyone. Betrayed by my best friend By eschewing 123

In what ways can the Internet contribute to public service Essay

In what ways can the Internet contribute to public service broadcasting Discuss and provide examples from the readings - Essay Example Various scholars and researchers have argued that the Internet has been found both helpful and harmful for the public service broadcast industry. The purpose of this paper is to identify the ways and techniques through which the Internet can contribute in improving the public service broadcasting in Britain. The paper will cite examples from scholarly journal articles in order to support the arguments. Internet has influenced the media of almost the entire world. The contemporary media can be termed as Digital Media due to its heavy reliance on the Internet. Like many other countries of the world, the Media Ecosystem in Britain is also under influence of the Internet as surveys reveal that more and more users are accessing the Internet in the UK these days. This has certainly brought a transformation in the traditional public service broadcast techniques by presenting new and advanced methods of productions and broadcasts (Collins, 2011). Internet can help facilitate the public service broadcasting in a variety of ways. To list, there are plenty of techniques that can be adopted and have already been utilized in the UK in order to improve the public service broadcasting sector. It has been noticed that previously there were numerous issues associated with public service broadcasting. Therefore, in order to analyze the changing situations of the broadcast media in Europe, numerous researchers conducted various studies on the subject in order to find accurate results. Harrison & Wessels (2005) stated that the transitions in the contemporary public service broadcast because of the internet is a positive indicator and has increased scrutiny. The authors have tried to explore the pattern of the new media technique with the audience in Europe. It should be noted that the Internet has actively enabled millions of users in public service broadcast as all of them share their views and interact over the medium effectively. In simple words it can be said that

Hotel Service Operations Management Assignment Example | Topics and Well Written Essays - 4000 words

Hotel Service Operations Management - Assignment Example The company intends on becoming a four-star hotel by increasing professionalism as well as the auxiliary services that characterize its dealing in the working calendar. The business is outstanding the test of time with reference to the returns on capital employed index. Thus, the company in the fourth year of its practice will improve on the pricing, the promotion, the distribution, the staffing and the environmental measures. In accordance to the fields, the company anticipates in growing past the mark that is evident in the third-year net income. The HOTS hotel is a three star in the rating of services. The reason is that the services that the hotel offers are much more affordable. The services include a swimming pool, a telephone, a television set, a private bathroom, twenty-four hours front office and an available room service attendant. The hotel also provides a fitness center as well as massage services plus sauna services. In the last three years, the hotel did not quite reach full potential. However, the hotel did have several achievements. The first is the development of careers especially the workers who have become more professional. The hotel has found special links that pose as a vast consumer base. The company is also gaining popularity from the consistent adverts of good services in the services industry. The hotel as per the graph shows a positive growth in terms of the total income in the first year. However, there is no stable income since the seasons in the hospitality industry creates the instability. However, the total revenue tends to increase as the second year of practice. The firm starts at a significant pace but does not sustain the bigger number of the total revenue. Thus, the total revenues drop again as the year elopes. The scenario repeats in the third year thus creating s cyclic history of the practice. The net income tends to be negative since the firm does not reach the cutoff point

Self care deficit Essay Example | Topics and Well Written Essays - 750 words

Self care deficit - Essay Example Though self-care desire is common in patients across healthcare facilities in the country, certain patient conditions cannot allow self-care to be possible. This is specifically common among aged patients who also suffer from other conditions, which affects their coordination and self-reliance. Self-care deficit symptoms in the elderly should be clearly identified before the decision to allow patients to be independent can done (Taylor & Renpenning, 2011). Neuromuscular impairment is common among elderly patients suffering from cerebrovascular accidents. Others include musculoskeletal disorders such as rheumatoid arthritis, cognitive impairment and lack of enough energy to carry out various self-care responsibilities. In such cases, self-care deficit symptoms can be identified and used to inform the decisions of the nursing department. Lacking the ability to independently feed and dress are common signs of deficit in self-care. Such patients must be provided with an assistant to help them dress and feed well without facing the threat of malnutrition (O’Shaughnessy, 2014). Lacking the ability to bathe and groom among the elderly is also a common symptom of self-care deficit. Such patients must be bathed and groomed by nurses to ensure high patient hygiene. Other symptoms of the deficit include inability to perform toilet task, move from bed to wheelchair, ambulate independently, perform other tasks such as make telephone calls, or write letters. Identification of such deficits will improve the nursing environment and decision making especially within elderly care facilities (Orem, Renpenning & Taylor, 2003). Self-care in patients can be associated with cultural behavior and practices in some environment and this affects the process of addressing the deficit. With the increasing number of male nurses, certain cultures and religion have found it difficult to embrace such caregivers due to cultural reasons. This has affected the

A Brief History of Heineken Company Analysis

A Brief History of Heineken Company Analysis Heineken is one of the global leading brewers. The company is headquartered in Amsterdam, the Netherlands, and spreads its business all over the world. In this report, we have taken a deep look into the Heineken Company. We will generally display the company portfolio, and then followed by the companys past 5 years performance. Afterwards, the report will focus on Heinekens international marketing activities with detailed explanations of its international marketing strategies. Ultimately, the report will extend to discuss miscellaneous topics of Heineken Company, and ends up with an exhaustive conclusion. Introduction Heineken is one of the worlds biggest brewers and is committed to remaining strong and independent. The brand is named after the founders name Heineken -can be found all around the world. Heineken has become one of the most valuable international premium beer brand since last century and it is still growing stronger. Heineken is also one of the experts of beer brewing and has built quite a number of specialty beers around the globe. In addition to the Heineken brand, there are more than 170 specialty beers which meet a variety of consumers needs from every corner of the world. The famous brands include Amstel ®, Europes third-largest selling beer, Cruzcampo ®, Tiger ®, Zywiec ®, Birra Moretti ®, Ochota ®, Murphys ® and Star ®. Heineken has wide international presence through a global network of distributors and breweries. Heineken owns and manages one of the worlds leading portfolios of beer brands and is one of the worlds leading brewers in terms of sales volume and profitability. History The Heineken story began more than 140 years ago in 1864 when Gerard Adriaan Heineken acquired a small brewery in the heart of Amsterdam. Since then, four generations of the Heineken family have expanded the Heineken brand and the Company throughout Europe and the rest of the world. Employees In 2007, the average number of employees employed was 54,004 170 brands Heinekens leading brand portfolio includes more than 170 international premium, regional, local and specialty beers. Our principal brands are Heineken ® and Amstel ®. We continually seek to reinforce our brands through innovations in production, marketing and packaging. 139.2 million hl The Heineken brand is available in almost every country on the planet. We own more than 119 breweries in more than 65 countries brewing a Group beer volume of 139.2 million hectolitres. Segments Heineken applies typical Global Area Structure to their organizational strategy. Global area structure is an organizational arrangement in which primary operational responsibility is delegated to area managers, each of whom is responsible for a specific geographic region. (International Business, 5th edition, Rugman Collinson). Heineken distinguishes the following geographical segments: Western Europe Central and Eastern Europe The Americas Africa and the Middle East Asia Pacific Head Office/eliminations. Segment information is presented only in respect of geographical segments consistent with Heinekens management and internal reporting structure. Heineken runs its business in five regions, which is in charge of regional presidents. Regional subsidiaries, which remain high responsiveness to the group departments,are responsible for management, risk assessment and operation efficiency. The distribution models of Heinekens is of a big variety. Goods are delivered in multiple ways in every country, depending on the countries conditions, usually direct to the wholesalers or via third parties. Hence, distributions diverse. The various distribution models are taken in charge by regional subsidiaries as well. In such a circumstance, no secondary segment information is in hand. Targeting Young adult consumers (core aged 18-25) around the world is the group Heineken targets at. Heineken is aware of the rise of popularity of mixers and other drinks in this market. Positioning The premium positioning of the Heineken brand is crucial to the growth strategy. Maintaining this positioning requires a combination of the highest quality brewing process delivering the highest quality beer and creative and compelling marketing. As the brand extends its global market share, and its positioning becomes more consistent, its marketing is becoming increasingly international. However, within the marketing mix, there will always be a requirement for locally driven campaigns and support. Product strategy Theory Product strategies vary depending on the specific good and the customers. Some products ca be manufactured and sold successfully both in the United States and abroad by using the same strategies. Other products must be modified or adapted and sold according to a specially designed strategy. A number of factors can compel an MNE to use moderate to high product modification. These include economics, culture, local laws, and product life cycle. Application A key strength for Heineken is the fact that the product is produced to be exactly the same, no matter which of 115 or more breweries it was produced at. The recipe has stayed the same for nearly 150 years, and Heinekens attractive packaging and red star are recognizable nearly anywhere in the world. Heinekens entire brand image is centred on it being a superior quality beer with exceptional taste. Heineken has also won many awards for its beer, which reinforces their claim that Heineken is a product of the highest quality. One potential weakness is that Heineken lacks a production base in many markets, which inevitably leads to higher costs associated with getting the product to market in these areas. However, the flip side to that is the consumers perception of premiumness that is often associated with an imported beer versus one that is produced domestically. Another important strength for Heineken lies in their innovation, as is evident by their recently released Heineken Draught Keg. Since the Heineken beer is recognized all over the world, and the product life cycle is quite short, there is no need to do large modification to the beer itself. Meanwhile, its package changes several times within a year, which makes it fresh to consumers and also a efficient way to promote their products. Company performance This report also analyzes the Heineken Company performance in a horizontal scope as well as a vertical scope. We will first measures its regional performance, and followed by a last 5 year performance evaluation. As we know, Heineken Company is a Multinational Enterprise. It has been doing business in different regions worldwide. Take appropriate measures when dealing business with typical customers is quite important. The financial statement of year 2009 will be released on March 20, 2010. So the analysis is mainly based on the data from 2004 to 2008. Key figures Revenue: In general, the Heineken Company enjoyed increasing revenues in last 5 years, from à ¢Ã¢â‚¬Å¡Ã‚ ¬ 10062 million (2004) to à ¢Ã¢â‚¬Å¡Ã‚ ¬14319 million (2008). EBIT: Earnings before interests and taxes (EBIT) is used as a primary measure of profitability, without taking interests and taxes expenses into consideration. The higher EBIT, usually, the better. The EBIT was à ¢Ã¢â‚¬Å¡Ã‚ ¬1348 in 2004, à ¢Ã¢â‚¬Å¡Ã‚ ¬1249 in 2005, reached its peak at à ¢Ã¢â‚¬Å¡Ã‚ ¬1832 in2006, and then decreased to à ¢Ã¢â‚¬Å¡Ã‚ ¬1418 in 2007, even declined further to à ¢Ã¢â‚¬Å¡Ã‚ ¬1080 in 2008, measured in millions. Net profit: Net profit calculated by profit before taxes minus taxes. The net profit has almost the same trend as EBIT: rose from à ¢Ã¢â‚¬Å¡Ã‚ ¬642 million (2004) to à ¢Ã¢â‚¬Å¡Ã‚ ¬ 1211 million (2006), then it suffered a downwards shrink to à ¢Ã¢â‚¬Å¡Ã‚ ¬807 million (2007) and à ¢Ã¢â‚¬Å¡Ã‚ ¬209 million (2008). Dividends: Dividends is a portion of money a company paid to its shareholders. It can be used to measure a companys financial health. The dividends of Heineken kept growing from à ¢Ã¢â‚¬Å¡Ã‚ ¬173 million in 2004 to à ¢Ã¢â‚¬Å¡Ã‚ ¬343 million in 2007. In 2008, it fell by a small amount to à ¢Ã¢â‚¬Å¡Ã‚ ¬304 million. Net cash flow: Net cash flow is a part of cash flow statement, represented the cash receipts minus cash payments. Net cash flow was -à ¢Ã¢â‚¬Å¡Ã‚ ¬550 million in 2004, leaped to à ¢Ã¢â‚¬Å¡Ã‚ ¬401 million in 2006, and dropped to -à ¢Ã¢â‚¬Å¡Ã‚ ¬227 million in 2007, finally climbed up to à ¢Ã¢â‚¬Å¡Ã‚ ¬225 million. Regional analysis Western Europe Have an eye on Western Europe, Heineken is doing excellent: Heineken is Western Europes leading brewer and the region is the biggest contributor to Group profitability, thanks to the strong market positions and excellent brand portfolio. Heineken is Europes number one beer. Heineken has market leadership positions in the Netherlands, UK, Spain and Italy; and it is the number two player in France, Ireland and Switzerland. In the Western Europe, in the year 2004 to 2007, the revenues were around à ¢Ã¢â‚¬Å¡Ã‚ ¬5,400 million. However in 2008, it jumped to à ¢Ã¢â‚¬Å¡Ã‚ ¬7661 million. Heineken even generated à ¢Ã¢â‚¬Å¡Ã‚ ¬8,432 million revenue, with earnings before interests and taxes (EBIT) à ¢Ã¢â‚¬Å¡Ã‚ ¬792 million in 2009. The total assets were à ¢Ã¢â‚¬Å¡Ã‚ ¬3924 million in 2004, but almost tripled to à ¢Ã¢â‚¬Å¡Ã‚ ¬11678 million in 2008. And the group beer volume has doubled in past 5 years, reaching 56,345,000 hl (2008). It takes up 38% of the Groups consolidated EBIT. Western Europe is Heinekens main market. Central and Eastern Europe Central and Eastern Europe is Heinekens largest region by volume. The business is benefiting from integration of acquired breweries and the outcome of portfolio optimization. The Heineken brand is increasing its popularity. The beer market there is largely influenced by financial crisis last year. The high price of our products can also be an influential fact. Within this region, the company earned increasing revenues between à ¢Ã¢â‚¬Å¡Ã‚ ¬2,526 million and à ¢Ã¢â‚¬Å¡Ã‚ ¬3,687 million in last 5 years, and EBIT from à ¢Ã¢â‚¬Å¡Ã‚ ¬254 million in 2004 to à ¢Ã¢â‚¬Å¡Ã‚ ¬389 million in 2009. The total assets have a 20% growth within 5 years. Group beer volume generated a 50% increase. Africa and the Middle East The improved political stability continues to drive economic development and improve purchasing power, making beer more affordable. The popularity of the brands and of Heineken beer in particular, is rapidly growing. Heineken is the number two brewer in Africa and the Middle East. The revenue in this region in 2009 was à ¢Ã¢â‚¬Å¡Ã‚ ¬1,817 million, and EBIT was à ¢Ã¢â‚¬Å¡Ã‚ ¬485 million. In the past 5 years, the revenue doubled and the EBIT tripled, total assets also grew from à ¢Ã¢â‚¬Å¡Ã‚ ¬825 million to à ¢Ã¢â‚¬Å¡Ã‚ ¬1919 million. And the market volume is still rapidly growing. Heineken Company has a long-term orientation in this market. The Americas The economic downturn led to lower on-trade consumption and downtrading in the off-trade, especially in the USA. In the fourth quarter volume of the Heineken brand showed a positive trend in Canada, the Caribbean and South America. In 2009, the revenue was à ¢Ã¢â‚¬Å¡Ã‚ ¬1566 million while the EBIT was only à ¢Ã¢â‚¬Å¡Ã‚ ¬210 million. The revenue welcomes a peak at 2006, and has a moderate float in the rest of 5 years. EBIT tells almost the same story. Total assets have a 50% growth over 5 years. And the group beer volume up soared by approximately 5,000,000 hl. Asia Pacific The revenue in 2009 was à ¢Ã¢â‚¬Å¡Ã‚ ¬309 million, and EBIT was à ¢Ã¢â‚¬Å¡Ã‚ ¬103 million, the company also has a long-term orientation in this region. The revenue has a continuous decline, from à ¢Ã¢â‚¬Å¡Ã‚ ¬471 million to à ¢Ã¢â‚¬Å¡Ã‚ ¬297 million, with slight floating. EBIT began at à ¢Ã¢â‚¬Å¡Ã‚ ¬63 million, ended at à ¢Ã¢â‚¬Å¡Ã‚ ¬65 million, and topped at à ¢Ã¢â‚¬Å¡Ã‚ ¬95 million 2006. Total assets experienced an upward trend from 363 to 552, measured in millions of euros. Management Heineken Holding N.V. controls the Heineken Company. The Heineken N.V. Executive Board has two members, CEO and CFO. And it is chaired by the CFO Jean-Franà §ois van Boxmeer. The CEO is responsible for Group Commerce, Group Supply Chain, Group Human Resources, Group Corporate Relations, Group Legal Affairs, and Manager Group Internal Audit. The CFO is in charge of Group Control Accounting, Group Finance, Group Business Development, Group Process Technology Directors, Group Strategy Director, and Group Strategic Partnerships. There are five operating regions, namely, Western Europe, Central and Eastern Europe, The Americas, Africa and the Middle East as well as Asia-Pacific. Each region has a Regional President. The Executive Committee is consist of two members of the Executive Board, the five Regional President,s and five Group Directors. The Executive Committee supports the development of policy and ensures the alignment and implementation of key priorities and strategies across the organization. Segmentation: Heineken sells its beer all around the world and has a global market share of 7%. The prime market of Heineken is Europe, in 2008 almost 50% of Heineken its sales were in Europe. Asia-pacific and the Americas cover the other 50%. The Americas count for nearly 30% of Heinekens sales, and the Asia-pacific for 20%. Heineken has divided all the types of beer it sales into groups. Standard lager, premium lager are the hold most products sold all over the world for Heineken. Together they count for almost 85% of all sales of Heineken. With standard beer counting for 55% of the total sales. Furthermore Heineken has got the groups specialty beer, ales shouts and bitters, and low or no alcohol. The group specialty beer count for 10% of the sales, so ales shouts and bitters, and low or no alcohol are of hardly any part of the sales of Heineken. Targeting: Because Heineken is a beer brand it can only sell to people who are older that a certain age. That age is set by the governments. The general age set by the governments for people to buy beer and other alcoholic drinks is set at 16 years in and older to 21 years and older. So the target market of Heineken is everyone older than the age set by the government. In what way does Heineken target the separate markets within those markets? To target the young adults (age 18-30) Heineken uses music. Heineken organizes for example a deejay-contest a lot of young adults are willing to go to that party. Heineken makes sure that their name is all over the place and that the party is a huge success Only Heineken beer is sold on that party, their name Heineken is everywhere you look. In this way Heineken makes sure that their name is widely known. Their name is also associated with successful parties so every time those young adults go to a party they will compare it to the Heineken party. That is the way of getting a good reputation among young adults. Because of this reputation Heineken will sell more beer to those young adults, which is their goal. Beer is very often associated with football. Heineken is a sponsor of the UEFA Champions League. At the beginning and during a football match their name is on billboards on the sides of the field. Their name is also mentioned before the match begins, for example: this match is sponsored by Heineken. In this way Heineken associates itself with football. Their target market with this type of advertising are the man who like watching football and who are allowed to drink, which is a big group. They are indirectly targeting the young people who are not yet aloud to drink, because they are watching to that match to they associate watching football with Heineken, so when they are allowed to drink they will probably buy Heineken to drink during the match. To target the women Heineken introduced Jillz and beer that is less bitter. Jillz is a apple cider mixed with water and barley malt and fruit. It is developed especially for women, because most women dont like beer. When you look at the commercial of Jillz you see four good looking men picking apples. Because women like watching to those men they will buy Jillz assuming that by drinking Jillz they will encounter such a good looking guy. Another way of targeting the women is by introducing a beer that is less bitter. Heineken introduces products like Wieckse Witte a white beer, which is less bitter than normal beer and has got a reddish color. Heineken introduced this type of beer because they assumed that women dont like beer because of its bitterness. Positioning, Market entry and distribution strategies: Waar verkopen ze en hoe krijgen ze de producten daar en hoe zijn ze in die markten binnen gekomen? Heineken sell its products almost everywhere in the world. Because beer hasnt got a high value per liter. Distributing the beer by for example a tanker is too expensive, so Heineken has to have a lot of breweries to supply in the countries they sell their beer in. because of this Heineken has got approximately 120 breweries in more than 70 countries. Heineken mainly sell its products through supermarkets/hypermarkets, specialist retailers and on-trade business. 7% of its products is sold on a different way. Drawing a conclusion this mean that Heineken is depending on other retailers to sell its products. Heineken doesnt have got a shop that sell only Heineken products. The only way in which Heineken is selling its own products is though internet. People can order Heineken beer on the official Heineken site, for example on www.Heineken.nl. Product strategies: There are a lot of different types of beer; there are bitter beers, sweet beers, sour beers, beers with a different amount of alcohol in it and different colors. This are some things that Heineken can differ its beer in. This shows that there are a lot of types of beer, but beer doesnt need a lot of modification. Heineken has got many different types of beer, even in one country. Heineken has got a total of 200 different products. There are different reasons for those modifications. According to International Business a book from Alan M. Rugman and Simon Collinson, there are four points on which a product has to be modified: Economics, culture, local laws and product life cycle. Economics: In each country the customers have got different needs. People want different amount of beer in a bottle, or they want more alcohol in their beer. Because of all these different needs Heineken has got to make a lot of different products, products that differ in size, alcohol percentage and shape. In the Netherlands for example, Heineken sell their beer primarily through the super markets and in bars. So Heineken sells often sells its products in bottles in crates, and in casks. The amount of beer in the bottles is approximately 33 cl. Culture: The history of beer a country and the time beer is present in a country causes many different tastes for and in those countries. In Germany for example people like to drink light beer(white beer). So when Heineken wants to sell beer in Germany it should not come up with dark beer with a high percentage of alcohol. So the culture of countries causes a lot of different demands for beer. Local laws: The laws of a country are very important for the beer products. When Heineken is not allowed to sell beer with a high percentage of alcohol in it, or when they are forbidden to use a certain ingredient, Heineken has got to come up with different products. Product life cycle: This concept states that a product has got to develop in order to maintain its sales. So Heineken needs to modify the beer products in order to keep ahead of the competition. Another reason to modify is to try and come up with other types of product before the demand of other products has declined to much, and to try and get to new markets. An example for this is Jillz, Heineken wants to sell its product to women, it keeps ahead of the competition, because the competition didnt came up with the same idea, and it invents a new product before another product, Wieckse Witte, shows a decline in sales. Pricing strategies: According to International Business a book from Alan M. Rugman and Simon Collinson, there are four forces that influence the pricing. Government controls, Market diversity, Currency fluctuation and Price escalation forces. Government controls: The government in the Netherland raises an excise on products that contain alcohol. Because beer contains alcohol, the prices of Heineken beer are higher than they would have had without that tax. The excise on crates is the same for every company, so Heineken can compete to other beers. Because Heineken is a premium beer, the price for a crate of Heineken is a lot higher than other types of beer. Therefore Heineken competes with other premium beer brand. Market Diversity: The marker diversity between countries causes different prices between those countries. A premium beer a Heineken can encounter a low demand for its beer. Heineken is than forced to sell its products for a low price to gain market share or just to sell beer. Heineken doesnt really have this problem, because they have over 200 different types of beer, so there is a high probability that Heineken does have the taste the people in that country like. Currency fluctuations: The currency fluctuations between countries cause higher or lower prices for Heineken beer that is exported. When the value of a currency in a country, where Heineken has got a brewery, declines compared to an country where the beer brewed is exported to, the prices of Heineken beer will increase compared to local beer brands. Price escalation forces: When the prices of producing Heineken increase by 25 cents, Heineken will try to pass this along to retailers in the production cycle closer to the consumers. Every retailer in the production cycle wants to make profit, so they will add an percentage increase. This increase in price will be larger the closer the product gets to the consumer. The increase of 25 cents may increase the prices in the supermarket with 35 cents.